Brands
National Car Rental
National Car Rental is a rental car company based in Clayton, Missouri. National was founded by 24 independent rental car agents on August 27, 1947. It has grown from 60 locations in the United States in 1947 to over 2000 locations worldwide as of 2005. In 1996, National acquired the Canadian fleet and operations of […]
PayPal
PayPal is a global e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders. While at the Lacek group my team developed emails and marketing materials for their developer loyalty program.
Robeez
Robeez makes shoes for newborns to two year-olds that promote healthy foot development while being fashionable and fun to wear. Their footwear mimics bare feet by flexing and bending with every step. Robeez headquarters is located in Vancouver Canada. My role was to redesign their digital experience and develop a mufti-language platform to support international catalogs of product. With the branding still evolving the […]
You Software
You Software was an application development company that produced several titles for the Macintosh operating system OSX before closing there doors in 2006. You Control was the flagship application that allowed the user to interface directly with the operating system to customize their experience. My role was to design the application graphics, interfaces, and iconography for the […]
The Boeing Company
At the Boeing Space Center in WA, I was recruited to help migrate the vast library of technical drawing of various domestic and military aircraft (and aircraft parts) onto a searchable digital platform. The Boeing Company is the world’s largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. The current technology was to […]
Home Grocer
HomeGrocer built and operated the first fully integrated Internet grocery operation. Unlike previous start-ups, HomeGrocer did not operate out of existing supermarkets, but instead built dedicated warehouse facilities where inventory was stored, orders picked and deliveries made using customized trucks. At Home Grocer I worked as a corporate photographer working on showcase images for […]
American Family Insurance
American Family Insurance (aka AmFam) is a private mutual company that focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products. At Lacek, my role was to support this account with digital strategy and user experience development. Targeting assets that the individual advisors can use to support their customers, a lifecycle email and contact program was developed for […]
Extensis
Extensis specializes in easy-to-deploy, easy-to-use solutions for protecting, and making the most of, your investments in fonts and digital assets. It’s about more than simply collecting and organizing; it’s about removing barriers that would get in the way of creativity. At Extensis my role was in marketing support and digital development of the brand. I […]
Starwood Preferred Guests
Starwood Hotels and Resorts Worldwide, Inc. is an American hotel and leisure company headquartered in Stamford, Connecticut. One of the world’s largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its many owned brands. The member credentials and membership package ever year is one of the more challenging and […]
Ameriprise Financial
Ameriprise Financial, Inc. is one of the leading diversified financial services companies in the U.S. Ameriprise Financial engages in business through its subsidiaries who provide a wide range of financial planning, products and services designed to be utilized as solutions for its clients’ cash and liquidity, asset accumulation, income, protection, and estate and wealth transfer […]
Disney
The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt Disney Studios, Burbank, California. While at The Lacek Group I was the creative director for the Disney account focused on the EarMarked Rewards loyalty program and the Disney Institute. Disney’s EarMarked Rewards Program is a benefit of Disney’s EarMarked Program. It is offered to all […]
Ford Motor Company
Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. While at the Lacek group I managed the creative […]
Microsoft
At Microsoft their mission and values are to help people and businesses throughout the world realize their full potential. Just as they constantly update and improve our products, they want to continually evolve their company to be in the best position to accelerate new technologies as they emerge and to better serve our customers. My role […]
US Bank
U.S. Bancorp is an American diversified financial services holding company headquartered in Minneapolis, Minnesota. It is the parent company of U.S. Bank, the fifth largest bank in the United States. While at the Lacek group I work with several credit card brands including WorldPerks Visa, FlexPerks Visa and several others. The WorldPerks Visa card was the NorthWest Airlines Premium Visa […]
PhotoWorks.com
Seattle FilmWorks, Inc., was a mail order photographic film processing company and was renamed PhotoWorks.com in 2000. PhotoWorks operated 35 retail outlets, however it concentrated upon its mail order and internet business. PhotoWorks.com offered the options of digitizing images at the time of processing and customers could view personal photographs, send them by e-mail and add […]
3DGrid Healthcare Solutions
3DGrid Healthcare Solutions was a Seattle-based software development firm dedicated to cost-effectively delivering Fortune 500-quality technologies to the small- and medium-sized healthcare practice environment. The 3DGrid team is focused on reducing practice risk while giving providers more time – time to generate more revenue or time to live life to the fullest. HIPAA Checkup does this […]
Amazon.com
Amazon.com, Inc. is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world’s largest online retailer. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably the Amazon […]
