US Bank

U.S. Bancorp is an American diversified financial services holding company headquartered in Minneapolis, Minnesota. It is the parent company of U.S. Bank, the fifth largest bank in the United States. While at the Lacek group I work with several credit card brands including WorldPerks Visa, FlexPerks Visa and several others.

The WorldPerks Visa card was the NorthWest Airlines Premium Visa card that work in conjugation with it’s rewards program. At Lacek I handed the creative twilighting of this card as Delta airline had purchased Northwest Airlines and was moving it’s loyalty interests.

Along with managing all the digital lifecycle messaging for the loyalty program, the WorldPerks Visa was transforming into the next iteration of travel Visa cards for USBank.

Once WorldPerks Visa was sunsetted, US Bank converted all of it’s members over to an entirely new Visa brand called FlexPerks. At Lacek my role was to lead the creative team in developing the Flexperks digital branding and all the  new rewards and loyalty based program elements. This included working with bank branding standards and developing promotion materials along with all required digital assets for launching and maintaining the card.

With the huge success of the FlexPerks Visa loyalty program, several other US Bank cards migrated over to the rewards program that was developed.

The Ace Rewards program offers special benefits for Ace rewards members that highlight rewards and incentives for the do-it-yourself consumer.