Ford Motor Company

Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. While at the Lacek group I managed the creative for the Ford account.

 

The owner advantage rewards program is the sales and service loyalty program for the Ford and Lincoln brands. My team produced everything from site enhancements to program marketing. Emails, prints pieces, promotion campaigns, and all other account materials. I interfaced with the individual dealers and training staff to enhance the program touch points and over all user experience.

As a personal thank you to the more than 5 million members, Ford every year would do one creative project for it’s members to drive awareness and to have a bit of fun. This was one example of a holiday experience that we developed for Ford.