National Car Rental
National Car Rental is a rental car company based in Clayton, Missouri. National was founded by 24 independent rental car agents on August 27, 1947. It has grown from 60 locations in the United States in 1947 to over 2000 locations worldwide as of 2005. In 1996, National acquired the Canadian fleet and operations of Tilden Rent-a-Car. National is owned by Enterprise Holdings, which also owns Alamo Rent a Car and Enterprise Rent A Car.
While at the Lacek group, my role was to provide digital strategy and offer user incite and usability director for the account. I worked with account and the client to revamp their digital offerings, and email campaigns.
The Emerald Isle campaign was produced by the Lacek National Team with my support.
