The Lacek Group

As the Loyalty Marketing Practice of OgilvyOne Worldwide, The Lacek Group specializes in retention marketing and loyalty programs that allow our clients to preserve, protect and grow the value of their best customers. While at the Lacek Group I was an Associate Creative Director focused on emerging media and developing world class digital creative.

Forthright, forward-looking & with convictions both strong and clear. Davo leans into new ideas easily, and brings a consumer-centric POV to every discussion. An enjoyable spirit who cultivates smart, active, healthy debate among his teammates. And whose instincts are nearly always dead-on.

~ Mark A. Weninger Chief Creative Officer

Brands that I work with:

 

Associate Creative Director official role:

Maintain the user experience standards and interactive best practices in mobile, social, and rich media for the agency’s clients. Defining functionality, navigation, and interaction models through page level wireframes sitemaps, prototyping, as well as understanding target audiences needs, tasks, and goals translating them into smart, innovative solutions for the agency’s clients. Lead multiple project teams in all aspects of creative development including planning and estimating highly complex projects. Manage designers, art directors, writers, producers and front-end developers in order to exceed project expectations creating high-value, creative user experiences. Manage staff and coordinate freelance and other consultant needs including recruiting and bench-strength development. Drive digital exploration in the loyalty space. Work directly with the Sr. Digital Creative Strategist to drive agency innovation thru electronic platform channels. Communicate with web producers, information architects, and developers to coordinate Web site strategy, creative execution, UI design, and navigational systems as they pertain to Web functional specifications. Coordinate with account teams to interpret client needs into a coherent and constructive format for the creative development of the project. Process target audience requirements and translate to team actions that enhance development of creative approaches and solutions. Provide ongoing technical creative direction throughout the agency showcasing digital best practices and interactive trends. Possess an advanced knowledge of design software and online web trends, and provide quality assurance of all creative digital deliverables. Collaborate with account teams to create and develop new business opportunities.

http://www.linkedin.com/in/davoward