Gage Marketing Group

Gage is a Minneapolis-based, nationally recognized marketing agency with a blue-chip client list. Their primary focus is behavioral marketing – affecting the actions of our clients’ target audiences: consumers, sales force and channel partners. The world’s premier brands come to Gage for marketing that matters. They help clients grow sales, profits and market share. They spur consumers, customers and partners to take action. They are a technology-savvy, strategically-driven – and results-obsessed – marketing agency.

Brands that I worked with:

Group Creative Director official role:

Manages agency’s creative product from concept to completion and translates marketing objectives into creative strategies. Manages a creative staff in order to translate marketing strategies into appropriate creative recommendations; to develop and refine concepts that support project goals; and to execute or guide execution of the communication pieces with clarity, timeliness, and on budget. Assist in overall development of the creative products and processes.

• Reviews and approves creative briefs and schedules
• Provides estimate of hours for new projects
• Discusses specific direction, instruction, or ideas covered in the project strategy sheet, including time and budget limitations
• Works closely with assigned Account, Art Director, and Copywriter to develop and refine concepts, campaigns, and creative ideas
• Provides high-level innovative creative pieces for all program elements, so that they communicate originality, clarity, and consistency with client objectives
• Manages and works with assigned Art Director, Copywriter, and Production staff to supply specifics of ongoing projects/printed materials in a timely manner
• Develops and maintains creative standards
• Responsible for negotiating pricing with creative and production vendors

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