Merit Mile Advertising

Merit Mile is a full service mid-sized agency. They take awareness (PR, social, messaging) and add Demand (Marketing +Advertising and branding). By combining these topics they help drive profit for our client partners. At Merit Mile my role was the Executive Creative Director in charge of the shop.

Brands that I work with:

Executive Creative Director official role:

Responsible for the overall direction, representation, and delivery of Merit Miles’s creative product and the management of all creative department functions.

Creative Development and Delivery: Responsible for the development of compelling, project-winning creative experiences and oversee the delivery of agency creative services to ensure quality and profitability.

Business Development: Participate in new business activities as senior creative and strategic representative. Responsibilities include situation assessment, development of conceptual approaches and recommendations and presentation development and participation. This includes presentations and compelling storytelling rationale for the creative product.

Creative Staff Management: Manage the creative account staff and assist in the recruiting, and development of the creative staff. Able to ID strengths and areas for development in addition to being a mentor to staff. Participate as a member of the agency management team addressing organizational, deployment and development issues.

http://www.linkedin.com/in/davoward