Dark Patterns Library

A Dark Pattern is a type of user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills.

Start up Lessons From The Underpants Gnomes: PROFIT!

Are you building a profitable business?  I’m not asking whether or not your business is profitable now, but whether it will ever be profitable?  More importantly, does future profitability enter into your current decision-making?  If not, you’re doing your business and yourself a disservice.

Leaning into Longform

We know people are reading “longform” content—articles of more than around 1,500 words—on all kinds of screens. But what should we do about it? Nicole Jones explores how we can “make readers comfortable, no matter what they’re reading or what device they use.”